First chapter of the 13th chapter of Sun Tzu Art of War Strategy.
Does this Sun Tzu concept can be applied in modern business?
Unequivocal answer: Yes! There's a saying which reads Che Chi Chie Bie, Pai Pai Chan Mon
That is, we must know the strengths and weaknesses of yourself.
Simultaneously, we must know the strengths and weaknesses of the opponent.
Sun Tzu asserted, war is a very fundamental problem for a country.
War is life or death of the people. War, shows the courage or the fragility of the state leaders.
War, also determines the triumph or failure of a country.
So, before deciding the war, the power of the state and the battlefield situation to be studied with great care,
very thorough, accurate, and thorough.
The original title is She bien chi, which can be interpreted Chapter Structuring Plan. Sun Tzu says,
at least there are five factors that must be mastered as a base in the war plan.
Ie; Tao, Thien, Tie, Ciang, and Fak. What does that mean?
1. Tao, the moral factor. If state leaders have the moral support of the people,
then people must be ready to fight and be willing to sacrifice.
2. Thien, sky factor. Regarding the weather, season, bright-dark, opportunities, and timing.
3. Tie, the factor of geography, distance, and the battlefield.
4. Ciang, the leadership factor. Concerning the authority and charisma of a wise and decisive leader.
5. Fak, legal factors, discipline, and organizational structure of a clean and solid.
If the five factors are controlled, plus consideration of other supporting factors,
State leaders will be able to put together a war plan and strategy is very effective and efficient
Sun Tzu stated: Whoever is able to plan very carefully, accurate, and detail,
he will win the war! Instead, whoever reckless and unfocused in the planning, he won the war impossible.
So, from how to craft a plan, we can already predict, we will achieve victory,
or be defeated by your opponent! In 2400 years ago, Sun Tzu's got the mindset and the power of a strategic analysis. Marvelous!
Sun Tzu warned, could direngkuh victory through thorough planning strategies.
Never act in reckless or negligent on this most basic stage.
Conduct investigations, collect data or information complete, accurate, detailed, thorough, and a high level of precision.
Then, with a sharp analysis of various factors in the field. The result,
war strategy is not only effective but also more efficient.
In the world of marketing, Sun Tzu's art of war animates the modern concept of SWOT analysis.
SWOT analysis has proved its reliability by the marketers.
Example: we want to launch a new product. Previously, there must be a market potential analysis and the strength of the competition.
Both the established and new will jump in the cauldron of competition.
Analysis from the manufacturer, quality, price, brand image, segmentation, Human Resources, and other variables.
The goal that the strategy focused, accurate, timely, and effectively seize opportunities and achieve optimal success
Conversely, if careless, incomplete data, inaccurate information, the analysis will be of low precision.
Unfocused marketing strategy. As a result, execution of strategy is not maximal. Throwing a lot of energy.
Hit the barrier walls. Finally, the strategy failed miserably.
This situation is exactly as confirmed in the advanced concept of Sun Tzu: Puk Che Chi Pu Che Bie Pai Chan Pik Pai.
That is, do not recognize their own strengths and weaknesses. Not familiar with the strengths and weaknesses of the enemy.
So, 100 times 100 times fight will be defeated!
none of the successfully launched products without planning and marketing strategy to mature.
So in order to win the competition and survive, use the power of Sun Tzu's war strategy.
Have a positive day!